PatientTrends®
Essential Insight from Patients About Their Disease and Treatment
PatientTrends are syndicated reports that provide essential insights from patients about their disease and treatment. These studies are based on surveys with patients and provide information regarding patient demographics, disease symptoms, perceptions and knowledge about their disease, patient journey (path to diagnosis and treatment), current treatment, brand satisfaction and brand loyalty / advocacy. They also evaluate patient unmet needs and likelihood of switching to emerging agents.
Scope:
- Detailed analysis of patient demographics, disease symptoms, overall health, knowledge of the disease, patient journey, product use, product satisfaction, product loyalty, and unmet needs
- U.S. coverage
- Fielded annually
- Quantitative survey of 250-500 patients
Sample questions PatientTrends can help answer:
- How do patients perceive their disease and treatment?
- How does disease severity affect how patients approach their disease?
- What is the path to diagnosis and treatment and how does this vary by disease severity?
- How satisfied are patients with their current treatment? How does this compare to expectations?
- What do patients desire in a drug treatment?
- What are the patient unmet needs?
- How likely are patients to switch to an emerging agent?
- How does a patient’s level of advocacy for a brand affect their brand satisfaction and loyalty?